Merger of bakeries cleared, subject to conditions
The transaction, as initially notified, would have affected wholesale market of fresh bread and bread-like products, wholesale market of fresh rolls, wholesale market of other fresh bakery products as well as wholesale market of fresh confectionary, wholesale market of sweet and non-sweet durable bakery products.
The Office’s initial investigation found that the concentration raised serious concerns regarding substantial impediment of competition in several relevant markets. However, the party to the proceeding submitted a number of commitments in order to maintain effective competition in the market. According to the Office, the package of structural commitments was appropriate to address the competition concerns. Thus, the concentration has been conditionally cleared.
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